This time it was Dubai the city that gave us a great joy. The most luxurious competition of the moment has been held there, the Dubai Olive Oil Competition, whose jury has awarded two gold medals to our extra virgin olive oils Magnun Sess Premium and Organic.

In our country and in the rest of the world the competitions that award the quality of the olive juices continue proliferating. One of the most recent is the Dubai Olive Oil Competition which, in its first edition, has set out to “bring the world’s best liquid gold to the city of luxury par excellence”, according to its organisers, Best Organic Olive Oils.

All the reasons for us to feel very proud after our Premium and Organic extra virgin olive oils received two gold medals in this prestigious competition. These references, elaborated with great care and rigorous process to not lose even the slightest organoleptic quality of the Picual olives from which they come, have managed to stand out among the best conventional and organic olive juices produced by 287 producers from 17 countries.

A luxury jury

Despite the problems that the Covid-19 may have caused, the most luxurious competition in the world has brought together a top-level international jury made up of personalities such as Emmanuelle Dechelette (France), Fabienne Codaccioni Roux (France), Kostas Liris (Greece), Maher Ben Ismail (Tunisia), Imene Trabelsi (Tunisia), José Ventura (Portugal) and Ikram Ben Cheikh (Portugal). All of them have rigorously evaluated the samples received in order to grant the final verdict.

We are very proud because these two awards, which are added to those achieved in our short but prolific career, reflect the excellent work of all the team behind Magnun Sess. A great family that only aims to obtain the highest quality olive juices for demanding consumers who demand excellent products.

Competition objective

The organization has been promoting this competition for two years among stores, hotels and restaurants in the city, which are visited by more than 16 million people a year. Because, “the Dubai Olive Oil Competition not only rewards the best olive oils, but also aims to present the best marketable olive oils in the world”.

This double objective followed by the Dubai Olive Oil Competition is complemented by the establishment of 2 sales channels for the oils. One of them will be e-commerce and the other will be point of sale. For the latter, they indicate, “we are currently in the process of opening 5 stores. We are also in the process of assembling displays that will be placed in specialized delicatessen stores, but also in hotels and palaces mainly in the United Arab Emirates”.

All this work has a single objective, which is to simplify the relationship between producers and consumers.

Olive oil in Dubai

There is no doubt that this market is very important for the Spanish olive sector. In fact, according to the latest ICEX statistics, in 2018 national exports of olive oil to the countries of the Arabian Peninsula exceeded 71 million euros, registering an increase of 178% over the last decade and concentrating Saudi Arabia and the United Arab Emirates three quarters of the demand in the region.